Tuesday, April 3, 2012

Alternative Ways to Market Artwork

 Opening this month's Country Living, I was struck by a wonderful monthly segment called "Making a Country Living."

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I often try to think of alternative ways to sell my art.  Most artists offer prints and note cards because most people can't afford original pieces. But why limit ourselves?  There are so many other ways to market our artwork.  I've actually put my art on handmade throw pillows before, but I used iron-on transfer paper.  I LOVE the idea of having an original fabric made!  

Most recently I created an iPhone cover from Zazzle.  I love that I can carry my art around with me and market myself everywhere I go.  And speaking of marketing, why not offer buttons (if your artwork is conducive to this) or totebags?  Many people would love to carry around a small piece of happiness!

All that being said, it is important to remember not to sell out or make yourself look cheap.  Pick one or two things.  Selling online?  Offer a couple postcards or a button with a sold piece to entice buyers back.  Going to art fairs, how about small magnets?  Your target audience will take these pieces home and see them everyday.  And maybe when they need a present or just something fun for themselves, they'll be back because they just can't get enough!

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